New Google Tv
Site Speed Penalty – Google Is Testing Your Load Times!
Google’s introduction of website speed as a factor in their ranking algorithm means that webmasters must now pay even closer attention to the loading speed of their websites. That Google went out of its way to announce this new ranking factor is telling in itself since Google will not usually publicize new parameters in its successful algorithm.
According to the announcement, the speed penalty was introduced following various experiments done by Google on the impact of site speed on internet users.
But the results of the experiment comes as no surprise even for someone that has started to use the Internet recently – users prefer websites that load faster and tend to spend more time on such websites.
The search giant, however, has been eager to remind us that page load speed is not the most important factor when ranking web pages. Content quality and relevance are still the most important factors but slow loading webpages can give your site a Google penalty with lower rank as a result.
With this in mind it’s a good idea for all webmasters to analyze the speed if their websites to make sure they are not dropping in the SERPs because of a speed penalty.
How Can Google Know My Page Speed?
But first, it is vital that one understand the basics of how Google’s algorithm determines your website speed and thus your SERP ranking. The search engine uses two main factors when it comes to speed assessment.
Your website get more speed points if it responds fast to Googlebot. Google uses a software called Googlebot to find and index websites.
Second, your website will also receive a good speed ranking if it records a faster loading time on Google Toolbar than your competition. Google wan’t to help you check your website speed and has kindly added a page speed report to webmaster tools, it can be found inthe ‘lab’ section.
You can use the tool and its report to see you how fast your website loads as compared to other websites. Once you are armed with the information of where you page ranks in the speed hierarchy, you can start to make the necessary code and structure changes to make it respond faster.
You first priority should be to make sure you have no SLOW pages on your site. Pages that take two seconds or more to load and pages that are marked as SLOW in the Google Webmaster Tools need to be improved to avoid a Google penalty for your website speed.
When you have no slow pages left just go on and make all your pages load in less than a second. Read on to see why this is important.
Having a websites that loads fast has more benefits than just higher search engine ranking and avoiding a Google penalty.
A website optimized for speed reduces the bandwidth required on your hosting service thus reducing your overall hosting costs.
Faster websites also give a better browsing experience as users are able to get information faster as they can navigate through your website easily.
Also don’t forget that an optimized web site works better on PDAs, mobile phones and other handheld devices. These devices don’t have the same processing power as your standard PC and will benefit from a quickloading and lean website.
Even though you can have a mobile version of your website, usually this comes with trimmed down graphics and other aspects of your site. Some users will want to view your site in full HTML on their phone or PDA and a faster loading website will have better chances of successfully loading on such devices.
As a webmaster, there are a number of free tools that you can use to increase the loading speed of your website. I have listed three of the more popular ones below:
The Page Speed Plug-In
Page Speed is an open-source add-on for Mozilla Firefox browser. It tests the speed of your website and then suggests changes to improve website performance.
Page Speed runs tests on the architectural configuration of both your web server and your website’s front end code. After running these tests, it gives you a report on your website speed and suggestions on how to improve the speed of your website.
Yahoo Yslow
Yslow is a free software from Yahoo. It measures the performance of your website and gives you suggestions on how to improve the speed of your website.
Yslow is a Firefox add-on and is integrated with the Firebug software for website development. It displays statistics and an evaluation report. It also gives you suggestions on how best to improve the speeds of your website using best practices.
Yslow comes integrated with other tools for performance evaluation including Smush.This and JSLint can be used to improve website speed. Yslow is a Yahoo product but is still useful for avoiding the Google speed penalty.
SSEL Speed Tools
There’s a website speed test at Secret Search Engine Labs where you can get a quick answer to how big you webpage is and how fast it loads.
Instant Site Speed Improvment
There are several factors that affects page load speeds on your website, many of them technical and best solved by your webmaster or developer.
There’s still some changes you can make yourself to improve page load speeds as long as you have a little experience with HTML and making web pages.
Reduce the number, size and quality of images and use less audio, flash and javascript. Reduce the length of the page by splitting a long page into several short. Remove redundant HTML, CSS and Javascript code from the page source code. Don’t use images and other components that are linked live from other domains, instead use a copy on your own server.
And don’t forget to keep your eyes on the Google Webmaster Tools to see how your site performes compared to the competition.
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