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Posted in Uncategorized by admin on June 10, 2010

Broadcasters And Satellite Operators Face Challenges Of Video On Demand Services   by jekky

Audience increasingly want more control on the timing and content. Broadcasters to make the response is: use, including DBS and broadband and other kinds of channels, by way of providing content on demand.

  Satellite operator in the times Satellite industry is well aware of the marginal conditions can not be accepted into the true on-demand delivery of business restrictions. But at least now, direct broadcast satellite operators are still active in pursuit of these programs. DTH operators are like their advanced digital video recorders such as DirecTVPlus (DVR) and “Echo Star,” Communications of the DishNetwork. Portable devices and other similar video on demand (VOD) technology excellence. Satellite radio also carried out a lot of work, both XM Satellite Radio or Sirius Satellite Radio, are continually expanding their capacity to better service to its mobile users. “Consumers want to control them in the car have heard,” is located in Cambridge, Massachusetts Forrester Research Inc. vice president and chief analyst Ted? Sadler said. “This is indeed a very challenging environment, its business model is always in constant innovation and improvement with.”

The same time, satellite service providers are trying to determine what people are looking forward to broadcasters, as well as the extent to which broadcasters should be. In the first five years of this century, satellite service providers to successfully address the following two challenges: the digital network television feed; upgrade their delivery capacity to control the growing bandwidth demand for high-definition TV channel on their temptations. At present, the outlook is not very clear in all kinds of on-demand business is emerging, satellite service providers must be prepared to deal with possible satellite programs and services well in this market.

“Generally speaking, both the content of the original publisher of the content delivery, or to download content delivery service providers, satellite content distribution network has become the backbone facilities,” Harris Corporation Broadcast Communications Division Network Solutions Strategy Officer John? Mr. DeLay said. “We recently have noted the traditional satellite and cable operators are offering a tendency to mix business, both through the provision of network services, enabling carriers to more easily meet each other’s networks.”

Satellite operators have found a highly competitive environment for broadband makes them in the face of many difficulties, is still assiduously on-demand service launched as quickly as possible. “The rapid growth of broadband and its stability has, and a variety of high-speed Internet providers compete for satellite operators to provide a reliable implementation of such operations support,” Harmonic broadcasting satellite program marketing manager for the company Sakha? Barr said.

Internet Protocol Television (IPTV) as been selected for entertainment delivery, the prospects are getting better and better, especially in North America. Boston-based Yankee Group, the media and entertainment strategies analyst Aditeya? Jishao Er said that the U.S. broadcast television networks finally recognize that the existing linear TV experience for the new generation of viewers has become increasingly unattractive. “TV has completed the transition of the value chain is a slow process, they do need to start developing a new strategy,” he said. “People are beginning to experience the iPod download, cable VOD and DVR free download, as well as through the web site and through the Yahoo and AOL portals such distribution. Business model is still the challenge. How can we develop to support the production and distribution costs the revenue stream it? ”

Jishao Er said that television and radio stations have been left behind. Ji Shaoer their plight as “trying to demons back to the Pandora’s bottle, I did not see the response on-demand broadband and television broadcasting stations clearly defined business strategy.”

Major network is launching on-demand content, they realize that the audience needs are changing, they need more flexibility in program viewing. Network “we need to figure out how to do, where consumers like to watch our content,” Disney-ABC Television Group’s digital media executive vice president of Albert? Chen said. “On-demand content business will help us to achieve the redistribution program, if missed, may the next time playback correctly according to the story, so viewers will not lose any part of the purpose of story lines.”

CBS Company is responsible for policy, planning and government relations, executive vice president Martin? Franks said, CBS is also developing video-on-demand, and cable provider Comcast signed with the first single contract, Comcast has a huge market coverage. “This is the real market or real products? We are trying to hear all the questions, we have decided on our best show of the four pilot VOD model,” he said. “We will prove that what is not valuable product.”

Franks believe, VOD appearance on television is to strengthen, not weaken. “We have heard all of the network television will end predictions. However, we believe, VOD building to expand the network television, network television is not swallowed. VOD is not the end of network television,” he said. “VOD boom in the present case of an evening audience ratings, for example, we are one of the most popular shows watched live NCIS rate was 17%, that is, at the same time, there customary 83% of the viewers through VOD watch this show. ”

Franks that led CBS and Comcast signed a contract this single factor is the market overlap. In Comcast’s 2.2 million users, there are 120 in all or operated by CBS television station operated by the market. CBS has maintained a contract with the DTH operators open, but Franks said: “There is still home to determine the capacity problem. I’m sure DirecTV provides a very good program, they achieve VOD set-top box business, has just entered the market.”

On-demand tools: technology will reshape TV

The current trend is to emphasize the role of on-demand business, ignoring the business model and must adapt to these new revenue models the progress of resources. Inescapable fact is that providing access to compelling content is the key to this. Cable TV, telecom operators run TV and free-space launch TV, all the relevant fields, want to establish a reliable on-demand distribution platform for a competitive and retain its brand, but will become increasingly difficult.

Harris

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